1084 Madeleine Longoria Garcia - The Cost Of Coffee Production - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee discuss the importance of coffee growers gaining confidence in dictating their pricing and choosing their customers for sustainability and profit.

The episode condemns the practices of buying coffee at prices below the cost of production, touches on the impact of colonial roots on pricing structures, and the need for financial education among growers.

It also highlights the risks of manipulative discount requests from brands and suggests that businesses struggling financially should fail with dignity.

The dialogue underlines the necessity for honesty and integrity in the industry, critiques current crisis points, and teases future discussions on stakeholder health within the supply chain.

1083 Madeleine Longoria Garcia - Deep Cracks in the Coffee Industry - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee delve into the concerning trends within the coffee industry.

They take a critical look at the unsustainable quest for cheaper coffee by businesses, which is seen as a sign of unhealthy business practices.

Reflecting on their observations from the recent SCA Expo in Chicago, noting a 'crack in the glass' – a metaphor for the unsettling realization among industry participants that there's a disconnection from meaningful engagement and a need for a critical reevaluation of the coffee business model.

They argue that at its core, the coffee industry is built on a colonialist foundation that marginalizes producers and benefits a select few.

Throughout the episode, the discussion focuses on the necessity of empathy in business practices, the need for educated and responsible business owners in the coffee industry, and a call to action for producers to refuse to sell their coffee at unsustainably low prices.

The episode wraps up with a teaser for the next part of the series, which will tackle the issue of paying beyond the cost of production.

1082 Madeleine Longoria Garcia - SCA EXPO CHICAGO 2024 - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee have a reflective conversation on the state of the coffee industry, sparked by observations from the recent Expo in Chicago.

They discuss the noticeable excess and lavish spending within the industry, questioning the sustainability and message being conveyed to the outside world when equipment manufacturers are emboldened to create 24 ct gold espresso machines while the majority of the supply chain is in crisis.

Madeleine shares her experiences and concerns as a veteran in the coffee world, touching upon topics like direct trade, the cyclical nature of new and exciting industry participants, and the need for actionable change beyond conversations.

They also delve into the broader implications of the coffee crisis, the role of large corporations, and the impact of industry events like expos on new and existing business owners.

The conversation calls for a reevaluation of priorities within the coffee community, focusing more on meaningful action and support for producers to ensure the industry's future sustainability.

1081 Jonas Ferraresso - Challenges Ahead For Brazilian Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th and final episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee focus on the challenges posed by temperature variations such as heat waves. Despite initial optimistic forecasts for a robust 2024 season, unexpected climate conditions have led to a revised outlook, projecting just an average harvest.

The episode delves into the intricacies of coffee harvesting under adverse weather conditions and explores strategies for mitigating these impacts. It also highlights the importance of diversifying revenue streams for those in the coffee industry, through Map It Forward's workshop on becoming a coffee consultant.

The conversation covers the ramifications of climate issues on coffee yield, market dynamics, and the potential global implications of such trends. Jonas shares insights on the increasing difficulties in coffee cultivation, the adaptability of coffee trees, and their physiological responses to stress, emphasizing the broader implications for the coffee market and future harvests.

1080 Jonas Ferraresso - The Next Generation of Brazilian Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee delve into the challenges and transitions facing coffee producers in Brazil, discussing the impact of geopolitics and the generational shift in farming practices. Ferraresso provides insights into the mindset of coffee producers, the conservative nature of their approach, and the struggles with succession planning for small and medium holder farms.

The conversation emphasizes the changing expectations of the younger generation, moving away from traditional farming towards innovative and sustainable practices such as Agroforestry, Regenerative, and Organic farming.

The episode also explores the role of technology, climate change, and the potential future of coffee production in Brazil, touching on the importance of sustainability and the complex dynamics of international market demands.

1079 Jonas Ferraresso - Impact of Geopolitics On Brazilian Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee explore the significant impact geopolitics have on the coffee supply chain, particularly focusing on Brazil's coffee production ecosystem.

They discuss how the war in Ukraine has led to skyrocketing fertilizer prices due to Russia's prominent role as a fertilizer exporter, affecting not only coffee growers but the broader agricultural sector. This situation prompts a discussion on how countries, including Brazil, are exploring alternative fertilizer sources and the ways in which geopolitical tensions and trade relationships affect global food and coffee prices.

Additionally, they reflect on the broader implications of food as a geopolitical tool and the potential future challenges in food security and coffee production. The conversation also touches on the new EU Deforestation Regulations (EUDR) and its potential impact on coffee trading with Europe.

This episode aims to shed light on the intricate connections between geopolitics and the coffee industry, emphasizing the urgent need for solutions to ensure the sustainability of coffee production and global food security.

1078 Jonas Ferraresso - The Future of Brazilian Coffee Production - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee discuss the current state and future of coffee production in Brazil.

The conversation highlights the critical challenges Brazilian coffee producers face, including labor shortage, high production costs, and the complexities of the coffee market, influenced heavily by the C-Market prices.

The episode also covers the impact of these challenges on the decision-making process of producers, the shift towards mechanized farming, and the potential for producers to switch to other, less complex, and more profitable crops. Furthermore, it discusses the historical context of coffee pricing and its insufficient increase to cover the growing expenses and risks associated with coffee farming.

The podcast concludes with a broader view of the implications these challenges have on the entire supply chain and the future of coffee as a potential luxury product.

1077 Jonas Ferraresso - Brazilian Coffee After The 2020 Frost - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee discuss the climate challenges, including frost and its aftermath, that Brazilian coffee producers are facing.

The conversation delves into the complexities of coffee production in Brazil, particularly the impact of the 2020 frost on future seasons and how it's forcing producers to adapt, like shifting towards agroforestry systems to mitigate damage.

The discussion also covers the nuances of specialty coffee production, the influence of market trends on coffee farming practices, and the broader implications for the industry, including pricing and quality issues in the aftermath of environmental challenges and geopolitical events like the war in Ukraine.

Jonas shares his experiences and insights on sustainable arabica farming practices and the dynamics between producers and markets.

1076 Kat Melheim - The Hope In Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this final episode of the podcast series, Kat and Lee explore the hope within the coffee industry. They touch on various topics including standing up against manipulative individuals, the vast opportunities for leadership and innovation in coffee, and the exciting shift towards younger generations like Gen Z entering the field.

The episode highlights the struggles and potentials in coffee production, the impacts of climate change, and the importance of community and curiosity.

Lee and Kat reflect on their experiences and the hard work required to make a positive impact in the industry.

Furthermore, the episode provides insights into navigating challenges with empowerment and hope. Kat, representing RoasterKat and Coffee People Zine, shares her journey and emphasizes the creative force within the coffee community.

The podcast concludes on a note of encouragement for listeners to pursue their passions and contribute to a brighter future in coffee.

1075 Kat Melheim - Content Creation In Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this episode of the podcast series, Kat and Lee discuss the intentionality behind creating content, contrasting those who aim for recognition and fame with those who seek to disseminate useful information and education.

Kat shares her journey of starting without a structured plan, focusing instead on sharing her learning and answering questions from both her audience and herself.

The episode delves into challenges like dealing with copied content without consent, the trap of seeking validation through social media, and the dilemmas around sponsorship and maintaining authenticity.

Additionally, they explore the notion of success in social media being measured by the education and value provided to the audience rather than mere likes or views.

1074 Kat Melheim - Coffee Roasters Telling Producers What To Do - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this episode of the podcast series, Lee and Kat discuss the prevalent issues of gatekeeping and lack of transparency within the coffee industry.

They explore the secretive nature of coffee roasting and sourcing, and Lee shares a personal story about challenging misinformation in a popular online coffee publication.

The episode highlights the importance of open communication and sharing knowledge to foster industry growth, using @roasterkat's Instagram as an example of demystifying the coffee roasting process.

It also touches on the topic of cultural palettes and how perceptions of flavors, like raspberries and blackberries, can vary widely, suggesting a broader conversation about ego, education, and inclusivity in coffee tasting and production.

1073 Kat Melheim - Gatekeeping In Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this episode of the podcast series, Lee and Kat discuss the prevalent issues of gatekeeping and lack of transparency within the coffee industry.

They explore the secretive nature of coffee roasting and sourcing, and Lee shares a personal story about challenging misinformation in a popular online coffee publication.

The episode highlights the importance of open communication and sharing knowledge to foster industry growth, using @roasterkat's Instagram as an example of demystifying the coffee roasting process.

It also touches on the topic of cultural palettes and how perceptions of flavors, like raspberries and blackberries, can vary widely, suggesting a broader conversation about ego, education, and inclusivity in coffee tasting and production.

1072 Kat Melheim - The Ego In Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well-known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this episode of the series, Kat and Lee discuss the pervasive issue of ego within the coffee industry. The conversation delves into how competitions and the desire for success can be both a positive drive and a potential trap for ego inflation.

They also explore the impact of social media platforms and the importance of using them responsibly to educate and empower rather than perpetuate gatekeeping.

Kat shares her journey from starting as a roaster's apprentice to becoming a recognized coffee educator and founder of the Coffee People Zine, highlighting the challenges of finding credible roasting information and the importance of making learning accessible to everyone.

Additionally, the discussion touches on the benefits of competitions in producing countries and the need to create platforms that foster community and learning without the downsides of competition.

The episode also addresses the fine line between striving for success and succumbing to ego-driven motives, underscoring the complexities of personal motives and community impact in the coffee industry.

1071 Diego Baraona - The Future of The Coffee Supply Chain - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.

Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".

In this final episode of the podcast series, Lee and Diego discuss the exciting opportunities and challenges facing the coffee industry in the coming years.

They explore topics such as the potential for increased local consumption of coffee at its origin, diversifying revenue streams through becoming a coffee consultant, and the importance of education within the industry.

The conversation touches on how the coffee industry can benefit from a 'reset', embracing technology for better information on pricing and financial situations, and the positive impact of tourism and local markets in coffee-producing countries.

Diego shares his vision for engaging more in coffee tourism and education on his farm, reflecting on the broader implications for the industry. They conclude the series on a hopeful note, emphasizing the lessons and opportunities that lie ahead for the coffee world.

1070 Diego Baraona - The Real Cost and Impact of Coffee Production - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.

Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".

In this episode of the podcast series, Lee and Diego discuss the hefty financial and ethical costs associated with participating in the World Barista Championship and the broader financial dynamics of the coffee industry.

They explore who actually profits within the industry, revealing banks, landlords, equipment manufacturers, freight companies, and surprisingly, the labor force, as the main beneficiaries.

The conversation delves into the high costs of production, rental crises affecting cafes, and the alarming interest rates faced by producers. They also touch upon the consequences of agricultural practices and international trade issues, such as reliance on imported goods and the impact of geopolitical conflicts on supply chains.

The episode concludes with reflections on the future of the coffee industry and the challenges of achieving sustainability and fairness.

1069 Diego Baraona - Hiding From The Reality of The Coffee Supply Chain - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.

Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".

In this episode of the podcast series, Lee and Diego discuss the current state and future of coffee production in 2024.

They delve into the lack of motivation among coffee producers, the dangers of toxic positivity, and the necessity of addressing and acting upon the deep-seated issues within the coffee industry. Key challenges highlighted include labor shortages, pricing issues, and climate change.

The conversation also touches upon the financial burdens faced by coffee farmers, leading to a trend where many are selling their lands for urban development rather than continuing with coffee cultivation.

The episode emphasizes the importance of acknowledging these problems, seeking help, and taking immediate action to find sustainable practices and solutions for the future of coffee production.

1068 Diego Baraona - How Did We Break Coffee Production - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.

Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".

In this episode of the series, Lee and Diego, discuss the realities facing coffee producers today. They delve into how the current situation developed over time, touching on the romanticization of coffee, the dysfunctional business models in the industry, and the significant issue of access to capital for producers.

Diego shares personal experiences with financial challenges and emphasizes the need for responsible business practices.

The conversation also covers the specialty versus commercial coffee debate, the obscured lines between them due to pricing issues, and the future of coffee production, highlighting the necessity for innovation and adaptation in the face of industry uncertainties.

1067 Diego Baraona - The Real Life Challenges of Coffee Producers in 2024 - The Daily Coffee Pro Podcast by Map It Forward

This first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.

Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".

In this episode of the series, the discussion focuses on the significant challenges such as labor shortages, increased costs, and the impacts of climate change and inflation on coffee farming.

Diego shares his experiences with navigating these issues, including innovative solutions like hiring transport for pickers and adapting harvest methods.

They also explore the difficulty of balancing quality with the rising production costs and discuss the broader industry's perspectives on these challenges.

The conversation highlights both the resilience and the innovative approaches of coffee producers in facing an increasingly tough landscape.

1066 John Abatzoglou - Hope for Coffee and Climate Change - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest John Abatzoglou. John is a Professor of Climatology at the University of California Merced.

In this series of the podcast, host Lee Safar and guest John will discuss the Impact of climate change on the coffee supply chain.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and John discuss the critical issue of climate change, its impact on the coffee industry, and potential solutions. Abatzoglou emphasizes the importance of moving past the doom and gloom perspective and focusing on actionable steps to mitigate climate change.

John highlights the role of younger generations prioritizing climate change, the economic impacts of inaction, and the benefits of transitioning to renewable energy sources.

Solutions such as carbon sequestration, regenerative agriculture, and technological innovations in energy are discussed as ways to slow down global warming and safeguard the coffee industry.

The conversation also covers the concept of cloud seeding and its implications for climate modification. Abatzoglou underscores the necessity of global effort and coordination to address the climate crisis effectively, offering a message of hope and urging action against one of the most solvable problems we face.

1065 John Abatzoglou - Advantages of Climate Change on Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest John Abatzoglou. John is a Professor of Climatology at the University of California Merced.

In this series of the podcast, host Lee Safar and guest John will discuss the Impact of climate change on the coffee supply chain.

In this episode John and Lee discuss the impact of climate change on coffee agriculture and explore how rising CO2 levels could potentially enhance plant growth, offering some offset to declining yields due to warmer temperatures.

The episode also speculates on the possible emergence of new coffee-growing areas due to reduced freeze events, though this comes with its own set of challenges such as displacement of current crops and the need for adaptation.

The topic of innovation in the face of climate change is emphasized, suggesting that the coffee industry will be compelled to find new solutions in agriculture, energy, water management, and labor, due to the complex nature of its supply chain and the static price of coffee over the last 30 years.

The discussion also highlights concerns about labor in the face of increasing temperatures and the potential for artificial intelligence to assist in agricultural tasks.

Finally, the episode touches on the importance of intentional business practices that align with consumer values, especially among younger generations, to address climate change challenges.

the daily

Coffee Pro Podcast

ALL RIGHTS RESERVED © 2018 MAP IT FORWARD