Welcome to the 2nd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart delve into the opaque world of coffee trading.
They discuss how the current trade system benefits high-level figures who leach money from the industry, the financial mechanics behind coffee trade funding, and the troubling realities hidden from the public eye.
Lee also touches on the misleading sense of success within the coffee industry and argues for genuine, values-based business practices.
This candid conversation reveals the deep-seated issues within the system and offers insights into making a real impact.
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