Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.
In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Joseph's discussion centers around the challenges of running a business during times of crisis, particularly focusing on the recent escalations in Gaza and Lebanon that started in early October.
Joseph shares the origins of Levant Café, how 40% of his revenue came from tourists, and the significant impact of the ongoing conflict on his business.
He discusses the pivotal moment of realizing he might have to close, the advice from his father, and how this led to adapting the business strategy by focusing more on coffee offerings and becoming a community space.
The episode dives deep into the resilience required to constantly reassess and pivot amid external crises, providing valuable insights for entrepreneurs facing similar challenges.
Tune in to learn about Joseph's journey, his innovative adaptations, and how he continues to grow Levant Café despite the ongoing war. Join us for the next episode to explore decision-making in a crisis.
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