EP 1459 Alejandro Cadena - Reassessing The Value Proposition of Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 4th episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.

In this episode of the podcast series, Lee and Alejandro talk about shifting strategies in the coffee industry.

Topics include Starbucks' return to their cafe experience roots, the reassessment of coffee's value proposition, and the impact of fluctuating coffee prices on various stakeholders.

They also explore challenges around regenerative agriculture and discuss the launch of a monthly video discussion group for coffee professionals.

Tune in for an insightful look at the future of coffee from pricing to production.

EP 1458 Alejandro Cadena - Coffee Pricing and Financing - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 3rd episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.

In this episode of the podcast series, Lee and Alejandro discuss the challenges and strategies surrounding coffee pricing and financing in 2025.

Alejandro discusses the stability of their financing lines since 2019 and how they were strategically set up between 2012 and 2019 to grow with the business.

They explore the impact of market volatility on financing, how importers like Caravela finance roasters' inventories, and the complexities of margin calls in a fluctuating market.

Additionally, they delve into trends in specialty versus commercial coffee pricing and the shifting perspectives of roasters in reaction to the higher market prices.

The episode aims to provide insights into sustaining operations in an unpredictable coffee industry landscape.

EP 1457 Alejandro Cadena - Volatility, Markets, and Coffee Dynamics - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 2nd episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.

In this episode of the podcast series, Lee and Alejandro discuss the volatility of the coffee market in 2025.

The conversation covers key forces driving this volatility, such as unpredictable weather in Brazil, low certified coffee stocks, and geopolitical trade conflicts.

They explore the strategic shifts businesses in the coffee industry are making, from focusing on niche markets to crowding out the middle market.

Finally, they discuss the potential long-term impacts of current market conditions and strategies for coffee businesses to thrive in these uncertain times.

Join us for insights on navigating the complexities of the 2025 coffee market.

EP 1456 Alejandro Cadena - The Year of Uncertainty for Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the first episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.

In this episode of the podcast series, Lee and Alejandro discuss the tumultuous year that is 2025. They describe it as the most serious year in a decade, a year of reckoning filled with unprecedented challenges and uncertainties.

Alejandro shares insights into how the various stakeholders in the coffee supply chain, from traders to roasters, have been affected.

The episode also explores the significant role of geopolitics and tariffs in shaping the year.

Join them as they dive deep into the complexities and opportunities that 2025 has presented.

EP 1455 Wayel Al Wohaibi - How to do Good Business In Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.

In this final episode of a five-part series, Lee and Wayel discuss key strategies for building a successful specialty coffee business.

Wayel shares insights on the importance of not competing with your customers, offering support and financial consulting, and maintaining high standards of quality.

He highlights the challenges faced in the coffee industry, such as imitation products, and the necessity of collaborating with trusted distributors.

The episode underscores the significance of creating a holistic premium experience for consumers and not compromising on quality.

Tune in to gain valuable knowledge from Wayel's experiences and learn how to build a sustainable and respected coffee business.

EP 1454 Wayel Al Wohaibi - The Future of Saudi as an Origin Country - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.

In this episode of the podcast series, Lee and Wayel delve into the historical significance of coffee in Jazan, recent government initiatives like Vision 2030, and the challenges and potential of Saudi coffee as a burgeoning origin.

Wayel shares personal anecdotes, the importance of quality control, and comparison with Yemeni coffee.

The episode emphasizes the growth of specialty coffee in Saudi Arabia and the vision for its future on the world stage.

EP 1453 Wayel Al Wohaibi - Running a Coffee Business in Saudi - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.

In this episode of the podcast series, Lee and Wayel delve into the unique coffee culture of Saudi Arabia.

They discuss the traditional methods of coffee preparation, the differences across the Middle Eastern region, and the impact of the specialty coffee industry.

Wayel shares personal anecdotes about his upbringing and the rituals of serving coffee, as well as insights into the specialty coffee market and Sulalat's approach to roasting and customer service.

They also talk about the entrepreneurial spirit in Saudi Arabia and the involvement of business owners in the coffee industry.

Stay tuned for the next episode where they will explore Saudi Arabia as an emerging coffee origin.

EP 1452 Wayel Al Wohaibi - Discovering The Saudi Cultural Palate - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.

In this episode of the podcast series, Lee and Wayel discuss the Saudi specialty coffee market and the unique challenges faced in catering to different cultural palates.

Wayel shares his journey from tasting specialty coffee abroad to establishing a successful coffee brand in Saudi Arabia.

They delve into the nuances of customer preferences, the impact of coffee auctions, the role of cultural and genetic differences in flavor profiles, and the importance of creating region-specific cupping forms.

This insightful conversation also touches on the differing views of quality within the global coffee industry.

EP 1451 Wayel Al Wohaibi - The Genesis of Saudi Specialty Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.

In this episode of the podcast series, Lee and Wayel discuss the journey of Saudi Arabia's specialty coffee industry from its inception to its promising future.

Wayel, a retired software engineer with a deep passion for coffee, shares how his hobby turned into a significant business, navigating challenges like coffee supply, infrastructure, and meeting customer demands.

Join us for an in-depth conversation about launching a specialty coffee business in Saudi Arabia, the importance of cultural palette, and building relationships with farmers.

EP 1450 Jonas Ferraresso - Expectations for Future Harvests in Brazil - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 5th episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.

Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.

The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf

In this final episode of the podcast series, Lee and Jonas discuss the ongoing volatility in coffee production due to climate change.

The episode covers challenges farmers face, the future of coffee farming, and the impact of extreme weather patterns.

Learn how agronomists and farmers are adapting to these changes and what might lie ahead for the coffee industry.

Tune in for insights into the future of coffee cultivation, the importance of research, and the economic viability of coffee farming as climate challenges continue to rise.

EP 1449 Jonas Ferraresso - Coffee Varieties and Climate Change - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 4th episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.

Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.

The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf

In this episode of the podcast series, Lee and Jonas dive deep into the robusta coffee varieties in Brazil, examining their high yields and significant resource requirements.

The conversation highlights the critical role of plant genetics and breeding in adapting to changing climate conditions to maintain coffee production.

They discuss the importance of efficient irrigation and how new varieties of Arabica and robusta are being tested for resilience.

Lastly, the episode emphasizes the balance needed between technological advancements and environmental conservation.

This insightful discussion is part of an annual series documenting the evolving landscape of coffee production in Brazil.

EP 1448 Jonas Ferraresso - 2026 Brazil Coffee Harvest Outlook - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 3rd episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.

Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.

The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf

In this episode of the podcast series, Lee and Jonas discuss the ongoing challenges facing Brazil's coffee harvest.

After experiencing a range of weather issues, including drought and cold temperatures, Brazil's coffee plants are facing significant stress, paving the way for a difficult 2026 harvest.

Jonas explains how factors like soil quality, nutrient availability, and weather conditions impact coffee yields.

They also discuss the importance of ecosystem-based farming and the role of coffee varieties in combating the negative effects of climate change.

EP 1447 Jonas Ferraresso - The 2025 Brazilian Coffee Harvest - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 2nd episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.

Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.

The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf

In this episode of the podcast series, Lee and Jonas discuss the key challenges and actual outcomes of the 2025 Brazilian coffee harvest.

While banks had expected yields of around 65 million bags, actual yields stood at 55 million, influenced by factors such as droughts and the critical role of canephoras.

Jonas explains the complexities of coffee flowering and how weather patterns and stress impact the harvest, touching on the implications for future seasons and the specialty coffee market.

Stay tuned for an in-depth analysis of the reasons behind the reduced yields and what we can expect for 2026.

EP 1446 Jonas Ferraresso - Understanding Coffee Production in Brazil - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the first episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.

Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.

The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf

In this episode of a brand new series, Lee welcomes back coffee agronomist Jonas Ferraresso to discuss the intricacies of coffee production in Brazil.

Despite the shrinking growing area, Brazil continues to expand its coffee yields through advanced technology and research.

Learn about the impact of biannual harvesting cycles, the challenges smallholder farmers face, and the significant consequences of unpredictable weather patterns since the 2021 frost.

Join us as we delve deep into the status and future of Brazilian coffee production and what it means for the global market.

EP 1445 Lucia Reid, Gabriela Copello, and Madeline Stuart - Creating Resilient Coffee Relationships - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 5th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.

Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"

In the final episode of this five-part Map It Forward podcast series, Lee, Maddie, Lucie, and Gabi discusses the future of resilient coffee farming with an emphasis on the necessity for collective support across the coffee supply chain to tackle climate change.

This conversation sheds light on the importance of inspiring and practical approaches to sustainable farming, the role of community and networks, and the critical need for direct communication between producers and buyers.

The discussion concludes with visionary insights for the future and the scientists' personal reflections on their journey and aspirations.

EP 1444 Lucia Reid, Gabriela Copello, and Madeline Stuart - Success for Resilient Coffee Farming - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 4th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.

Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"

In this Map It Forward Podcast episode, Lee, Maddie, Lucie, and Gabi discuss the risks associated with turning resilient coffee farming into a certification system.

They explore the diverse interpretations of success in resilient farming, the need to build strong partnerships without relying on certifications, and the importance of fostering biodiversity and sustainable practices.

The conversation emphasizes the challenges and rewards of transitioning to resilient farming methods, the potential impacts of climate change on coffee quality, and the necessity of adapting industry standards.

The episode highlights the significance of supporting farmers' hard work and ensuring fair compensation without exploiting them through costly certifications.

EP 1443 Lucia Reid, Gabriela Copello, and Madeline Stuart - The Challenges of Resilient Coffee Farming - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 3rd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.

Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"

In this Map It Forward podcast episode, Lee, Maddie, Lucie, and Gabi delve into the challenges faced by farmers in transitioning to resilient coffee farming practices.

They discuss the necessity of investigating new solutions, the importance of partnerships, and how factors such as time, money, education, and unprecedented climate effects impact the coffee farming industry.

The episode emphasizes the need for innovative approaches and specialized skills in managing agroforestry systems to ensure a sustainable future for coffee farmers.

EP 1442 Lucia Reid, Gabriela Copello, and Madeline Stuart - Transitioning to Resilient Coffee Farming - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 2nd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.

Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"

In this Map It Forward Podcast episode, Lee, Maddie, Lucie, and Gabi discuss the transition from conventional to resilient coffee farming.

The conversation emphasizes the importance of integrating traditional agricultural practices with modern scientific innovations for a more sustainable approach.

The discussion also covers the role of community support, understanding individual farmer contexts, and the economic and logistical challenges farmers face during this transition.

The insights provided are valuable not only for coffee farmers but for anyone in the coffee supply chain looking to future-proof their operations.

EP 1441 Lucia Reid, Gabriela Copello, and Madeline Stuart - What is Resilient Coffee Farming - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 1st episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.

Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"

In this Map It Forward Podcast episode, the conversation dives into the critical topic of resilient coffee farming amidst the backdrop of climate change.

Lee, Maddie, Lucie, and Gabi explore the immediate impacts of climate disruptions on coffee farming in Brazil.

They discuss the importance of resilient farming practices, from shade trees to cover crops, and the necessity for all members of the coffee supply chain to understand and support these initiatives.

This episode sets the stage for a deeper exploration of the transition from conventional to resilient farming practices, emphasizing the need for adaptability and ecosystem-specific strategies.

EP 1440 Felipe Croce and Angel Barrera - 18 Month Global Coffee Outlook - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 5th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.

This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.

Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis.

In this final episode of this Map It Forward podcast series, Lee, Felipe, and Angel discuss the current state and future of the global coffee industry in 2025.

They delve into various issues affecting the market, from sky-high prices to supply chain complexities.

The conversation highlights the need for businesses to be better informed, focus on the value proposition, and adapt in an uncertain market.

They also touch upon the importance of sustainable practices and conscious consumerism.

The episode offers valuable insights and practical advice for anyone involved in the coffee industry.