EP 885 Ian Fretheim - Q Graders, Cuppers, and Technology - Map It Forward Middle East Podcast Lee Safar
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The Map It Forward Middle East EPISODE DETAILS
This is the 5th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.
This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.
In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".
The titles of the 5 episodes of this series are:
1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU18
2. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk
3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q
4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw
5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18U
In this final episode of the series, Lee and Ian take a deep dive into the nuanced world of sensory science and specialty coffee.
This episode explores how science and technology influence coffee tasting, the role of human experience in sensory analysis, and the ethical implications in the coffee industry.
Lee shares her own background in sensory science and critiques the commercialization of sensory expert training.
The conversation also touches on the evolution of sensory machines and the importance of 'by humans, for humans' in maintaining the essence of specialty coffee.
Plus, insights on technology's limitations and potential in preserving human-centered coffee experiences. Don't miss this thoughtful conclusion to an engaging series!
Connect with Ian Fretheim and Cafe Imports here:
https://www.linkedin.com/in/ian-fretheim-31628323/
https://www.cafeimports.com/north-america/sensory-analysis/coffeerose
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