EP 1002 Part 2 of 5 | Is Coffee Quality Actually Subjective? (Bruno Souza)
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Episode Description
This is episode 2 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.
In this episode, we tackle one of the most misunderstood concepts in coffee: What is the difference between specialty coffee and good coffee?
Bruno breaks down how scoring systems were created, why they exist, and where they fail. From historical grading systems to modern cupping protocols, this episode challenges the idea that “specialty” automatically means better.
We also explore how calibration works, where subjectivity comes in, and why the industry continues to struggle with defining quality consistently across cultures and markets.
If you’ve ever questioned how coffee is judged, this conversation goes straight to the core of it.
Connect with Bruno Souza:
Instagram: https://www.instagram.com/grandebruno/
Academia do Café: https://www.instagram.com/academiadocafe
Zinho Café: https://www.instagram.com/zinhocafe.torra