EP 1021 Part 1 of 5 | Growing a Coffee Brand When the Economy Tightens (Nawar Adra) | Map It Forward
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Episode Description
This is episode 1 of a 5-part series with Stitch Coffee founder, Nawar Adra, and Map It Forward Founder, Lee Safar. In this series of The Daily Coffee Pro Podcast by Map It Forward, we’re discussing what it takes to expand a coffee business in this economy without pretending the crisis isn’t real.
In this first conversation, Lee and Nawar unpack why Stitch Coffee didn’t respond to pressure by retreating. Instead, Nawar explains how the business used timing, brand clarity, and a deep understanding of consumer behavior to grow while many operators were just trying to survive.
The conversation is grounded in real decisions: investing in packaging when others thought it was frivolous, treating retail as a strategic growth lever, and building experiences that make customers feel something tangible when they interact with the brand online or in store.
They also explore why the Queen Victoria Building site became such an important turning point for Stitch, what Nawar looks for in high-potential locations, and why the combination of tourists, locals, and business customers matters so much when choosing where to grow.
This episode is a practical conversation about brand recognition, retail mix, confidence, and how to move when the market is tight but the opportunity is real.
Connect with Nawar Adra and Stitch Coffee here:
- https://www.instagram.com/stitch.coffee/