EP 1031 Part 1 of 5 | What Data Do Coffee Farmers Actually Need? (Ciro Gelvez) | Map It Forward
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Episode Description
This is episode 1 of a 5-part series with agro-tech company cofounder and CEO, Ciro Gelvez from WSeeds and Map It Forward Founder, Lee Safar. In this series of The Daily Coffee Pro Podcast by Map It Forward, we're discussing technology and the coffee supply chain, and what becomes possible when farm-level data is captured, managed, and used in ways that actually help coffee farmers make better business decisions.
In this episode, Lee and Ciro begin with the problem underneath so many coffee supply chain conversations: most farm-level decisions are still being made with incomplete or imprecise information.
Ciro explains how WSeeds is working with farmers through tools such as Agrochat, using WhatsApp voice notes to help farmers record operational data across seedling, harvesting, post-harvest, labour, inputs, costs, quality, and yield.
The conversation focuses on the difference between collecting broad information and collecting data that can actually help a farmer make decisions. Ciro outlines why knowing harvest volume and sale price is not enough, and why farmers need to understand specific activities, lot-level costs, fertilization doses, labour allocation, soil conditions, administrative expenses, and how those data points relate to each other.
Connect with Ciro Gelvez and WSeeds here: