EP 1033 Part 3 of 5 | Can Technology Trace Coffee Quality? (Ciro Gelvez) | Map It Forward
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Episode Description
This is episode 3 of a 5-part series with agro-tech company cofounder and CEO, Ciro Gelvez from WSeeds and Map It Forward Founder, Lee Safar. In this series of The Daily Coffee Pro Podcast by Map It Forward, we're discussing technology and the coffee supply chain, and what becomes possible when farm-level data is captured, managed, and used in ways that actually help coffee farmers make better business decisions.
In this episode, Lee and Ciro examine how technology can help trace coffee quality as it moves through the supply chain, and where the limits of that traceability begin.
Ciro explains that quality consistency starts long before coffee leaves the farm. Farm activities, fertilization, pest and disease pressure, post-harvest practices, milling, fermentation, drying, and logistics can all affect the final cup. When those steps are recorded and correlated, farmers can better understand what produced a strong result and how to repeat it.
Lee pushes into the harder question: quality is not only objective. Moisture, defects, residue limits, and transport conditions can be tracked more clearly, but sensory quality depends on the person cupping the coffee and the standards they use.
Connect with Ciro Gelvez and WSeeds here: