EP 999 Part 4 of 5 | Is Regenerative Agriculture Realistic for Coffee? (Lucia Reid)
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Episode Description
This is episode 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality.
In this episode, Lee and Lucia tackle one of the biggest questions in the industry: can regenerative agriculture actually scale?
Lucia explains why this is not a straightforward yes or no. Regenerative systems are highly context-specific, meaning practices that work in one region may not work in another. This creates challenges when trying to apply regenerative approaches across large-scale supply chains.
The conversation explores the realities of transitioning farms, including timeframes, financial risk, access to knowledge, and the need for localised solutions. We also examine the role of certification, incentives, and market demand, and whether the industry is currently set up to support this kind of transformation.
This episode makes one thing clear: scalability is not about copying practices, it’s about building systems that can adapt.
Contact Lucia Reid here: