Map It Forward Middle East Podcast

This is the 5th episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).

In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Vini discuss the burgeoning innovations within the Brazilian specialty coffee market.

They delve into new coffee processing techniques, the potential of natural flavors, and the clear distinction between specialty coffees and co-fermented or infused coffees.

Highlighting the importance of intentionality and control in coffee production, this conversation offers a deep dive into the next generation of Brazilian specialty coffee.

Additionally, the episode is sponsored by the 'It's Time To Become a Coffee Consultant' workshop by Map It Forward.

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This is the 4th episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).

In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Vini discuss the evolving role of regenerative agriculture in the Brazilian specialty coffee market, highlighting the necessity of sustainable practices to combat climate change and secure the future supply of coffee.

The episode also covers the BSCA's commitment to sustainability, the importance of carbon credits, and the innovative programs helping Brazilian coffee farmers adopt new agricultural practices.

Join the conversation to learn about the transformative impact of sustainability on the coffee industry.

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This is the 3rd episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).

In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Vini discuss the current state and future trends of the Brazilian specialty coffee market. They delve into the pricing complexities faced by Brazilian coffee producers, the shift towards sustainable and regenerative farming practices, and the rising importance of specialty coffee.

Vini shares insights on the challenges of the 2024-2025 harvest, the market's mechanization, and the role of certifications like Rainforest Alliance in enhancing coffee value.

They also highlight the transformative efforts of new-generation producers like Felipe Croce, emphasizing the importance of long-term strategies and technological advancements in securing the future of Brazilian specialty coffee.

Stay tuned for the next episode where they explore the impact of regenerative agriculture on Brazilian coffee. Don't forget to like, subscribe, and share!

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This is the 2nd episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).

In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.

In this episode of 'The Daily Coffee Pro by Map It Forward,' Lee and Vini discuss the myths and realities of the Brazilian specialty coffee market.

Vini highlights the innovative efforts in Brazil’s coffee industry, focusing on sustainable practices, the impact of climate challenges, and the profitability of coffee farming.

The episode debunks myths about Brazilian coffee farmers and the quality of Brazilian coffee, demonstrating the diverse and high-quality offerings beyond the traditional perceptions.

Join the conversation to explore the future of Brazilian specialty coffee and the transformative initiatives paving the way for 2025.

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