EP 860 Isabela Raposeiras - The Sins of the Past for Brazilian Coffee - Map It Forward Middle East Podcast

This is the 5th of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.

This series first aired on the Map It Forward Global Podcast in June 2025.

In this final episode of the series, Lee concludes an enlightening conversation with Isabela from Coffee Lab in Brazil.

They delve into the historical and ongoing issues of colonization and exploitation in the coffee industry, the significance of the Q grading system, and the importance of quality in ethical coffee production.

Isabela shares her personal journey and insights as a barista and Q grader, emphasizing the need for fair compensation for producers.

The episode wraps up with a discussion on the future of coffee quality metrics and a heartfelt closing message from Isabela.

EP 859 Isabela Raposeiras - Converting Brazilians to Specialty Coffee Drinkers - Map It Forward Middle East Podcast

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae

This is the 4th of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.

This series first aired on the Map It Forward Global Podcast in June 2025.

In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.

In this episode of the podcast, Lee and Isabela discuss the current state and future of the Brazilian coffee market.

They explore topics like the health benefits of coffee, the need for increased investment in Brazil’s coffee industry, the challenges in converting Brazilian consumers to specialty coffee, and the impact of Brazil's taxing policies on coffee businesses. Isabela also shares her insights into how associations like the SCA can better support the industry and the critical need for coffee education.

Additionally, the episode covers the importance of setting clear quality standards and the broader implications for the global coffee supply chain.

Don't miss this insightful conversation that touches on everything from business strategy to the social impacts of coffee production.

EP 858 Isabela Raposeiras - The Role Of Specialty Coffee In Brazil - Map It Forward Middle East Podcast

This is the 3rd of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.

This series first aired on the Map It Forward Global Podcast in June 2025.

In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the significance of specialty coffee to the Brazilian economy, environment, and social well-being.

They discuss the need for consumer education, the challenges in shifting from staple to high-quality coffee, and the economic dynamics within the coffee industry.

Isabela provides insights into how specialty coffee is viewed in Brazil, both from producing and consuming perspectives, and emphasizes the importance of fostering relationships and educating consumers to drive the specialty coffee movement forward.

EP 857 Isabela Raposeiras - Brazil's Specialty Coffee Market - Map It Forward Middle East Podcast

This is the 2nd of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.

This series first aired on the Map It Forward Global Podcast in June 2025.

In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the intricacies of Brazil's internal specialty coffee market, sharing stories about the challenges and successes of building fair and sustainable trade relationships with coffee producers.

Isabela talks about how paying fair prices and establishing long-term trust can positively impact producers and the coffee ecosystem.

The episode also sheds light on the importance of specialty coffee for Brazil's economy, the environment, and the social dignity of Brazilian coffee farmers.

EP 856 Isabela Raposeiras - Misconceptions About Brazil's Coffee Industry - Map It Forward Middle East Podcast

This is the first of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.

This series first aired on the Map It Forward Global Podcast in June 2025.

In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.

In this episode of the podcast, Lee and Isabela explore insights on the complexities of the Brazilian coffee industry.

Isabela sheds light on misconceptions about Brazil as an origin country, the challenges faced by small coffee producers, and the importance of cupping and quality to make better decisions.

The discussion also touches on the exploitation of producers by traders and cooperatives, and how Isabela's journey in the coffee world began.

A must-watch for anyone wanting to delve deeper into the realities of coffee production in Brazil.

EP 855 Yozo Otsuki - Expanding Kurasu Globally - Map It Forward Middle East Podcast

This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

In this final episode of a five-part series, Lee and Yozo deep dive into the significance of maintaining integrity and values while expanding a global brand.

Yozo shares insights on the holistic approach that drives Kurasu, emphasizing customer experience, partner relationships, and the importance of staying true to one's core values.

They discuss the challenges and considerations of global growth, the impact of franchise models, and the complexities of integrating investors.

The episode concludes with reflections on past journeys and advice to future selves, encapsulating the essence of intentional business growth in the specialty coffee industry.

MIFME25 Yozo OtsukiLee Safar17 July 2025Lee Safar, Map It Forward, Map It Forward Middle East, Yozo Otsuki, kurasuComment

EP 854 Yozo Otsuki - Growing Kurasu Beyond Homewares - Map It Forward Middle East Podcast

This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo discuss the intricacies of building, growing, and expanding a Japanese coffee brand while striking the right balance between expansion and maintaining a conscious supply chain.

Yozo shares insights on the franchise model, how Kurasu compares to % Arabica, and the importance of transparency and intention in the coffee business.

Additionally, the episode announces the launch of Map It Forward Japan, which aims to bring new perspectives to the Japanese coffee industry.

MIFME25 Yozo OtsukiLee Safar16 July 2025Lee Safar, Map It Forward, Map It Forward Middle East, Yozo Otsuki, kurasuComment

EP 853 Yozo Otsuki - Building a Coffee Concept - Map It Forward Middle East Podcast

This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

In episode three of this series, Lee and Yozo discuss the importance of building a strong brand before expanding globally.

Discover how Kurasu started with coffee equipment and home brewing education, their focus on merging Japanese and international perspectives, and the complexities of the coffee industry.

Yozo shares his vision for sustainable growth and the unique challenges faced by Japanese roasters.

Stay tuned for more insights on building and growing a successful coffee brand.

MIFME25 Yozo OtsukiLee Safar15 July 2025Lee Safar, Map It Forward, Map It Forward Middle East, Yozo Otsuki, kurasuComment

EP 852 Yozo Otsuki - The Japanese Coffee Industry - Map It Forward Middle East Podcast

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae

This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo dive deep into the unique aspects of the Japanese coffee industry, drawing fascinating comparisons between Japanese and global coffee cultures.

Yozo shares insights about his journey from a finance professional to a coffee entrepreneur, the influence of Japanese mastery on coffee brewing, and the meticulous, ritualistic nature of Japanese coffee craftsmanship.

The discussion also covers the significant role of external influences in shaping Japan's coffee scene, the impact of omakase in coffee, and the delicate balance of sustaining business amidst tourism and local patronage.

Lastly, they touch on the exchange of barista talent between Japan and Australia and its impact on both coffee cultures.

Join us for a rich exploration of coffee passion, dedication, and the art of brewing.

MIFME25 Yozo OtsukiLee Safar14 July 2025Lee Safar, Map It Forward, Map It Forward Middle East, Yozo Otsuki, kurasuComment

EP 851 Yozo Otsuki - Becoming a Japanese Coffee Entrepreneur - Map It Forward Middle East Podcast

This is the 1st of a five-part series on the Map It Forward Middle East Podcast with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

In this episode of a new five-part series, Lee and Yozo explore Kurasu’s evolution from its origins in Japan to becoming a global coffee brand.

Yozo shares his journey from working in finance to entering the coffee industry and discusses the unique characteristics of the Japanese coffee market.

They also delve into the importance of sustainable business practices and maintaining brand authenticity in a global market.

Lee announces the launch of 'Map It Forward Japan,' an initiative to make their content accessible to the Japanese coffee community.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

MIFME25 Yozo OtsukiLee Safar13 July 2025Lee Safar, Map It Forward, Map It Forward Middle East, Yozo Otsuki, kurasuComment

EP 850 Angela Barrero - Will there be coffee and cacao in 25 years? - Map It Forward Middle East Podcast

This is the 5th of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.

In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.

In the final episode of this series, Lee and Angela discuss the dire state and uncertain future of coffee and cacao farming.

The episode covers the aging plantations, economic difficulties, climate change impacts, and the shift towards illegal crops like coca.

Angela shares her experiences with regenerative agriculture and the importance of stable, long-term business relationships.

Learn about the urgent need for coffee industry stakeholders to adapt to ensure sustainability and protect the income of future generations.

EP 849 Angela Barrero - Other Solutions We Need To Fix Coffee - Map It Forward Middle East Podcast

This is the 4th of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.

In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.

In episode four of our five-part series with Angela, we explore the volatile pricing in the coffee and cacao markets. Lee and Angela discuss the impact of inflation on coffee prices, the historical and current issues affecting cacao supply, and the economic difficulties faced by farmers.

Despite high global demand, many farmers are struggling to sustain their operations due to low market prices and high production costs, driving some to reconsider their livelihoods.

This episode sheds light on the challenges and the uncertain future of coffee and cacao farming.

EP 848 Angela Barrero - The Role of Regenerative Agriculture in Coffee - Map It Forward Middle East Podcast

This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.

In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.

In this episode of the Map It Forward Middle East podcast, Lee and Angela discuss the challenges of growing coffee and cacao due to climate change and the decrease in the agricultural workforce.

She introduces regenerative agriculture as a solution to enhance soil life, ensure better yields, and create sustainable farming practices.

Angela explains the essential role of microbiology in soil and how techniques like biochar and compost tea contribute to healthy plant growth.

She emphasizes the importance of creating optimal conditions for plants to thrive and the long-term investment in soil health.

Learn about practical applications of regenerative agriculture and how it can be implemented worldwide, including in arid regions like Saudi Arabia and Yemen.

EP 847 Angela Barrero - The Many Barriers to Coffee Farmer's Success - Map It Forward Middle East Podcast

This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.

In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.

In this episode of the Map It Forward Middle East Podcast, Lee and Angela discuss the transition to regenerative agriculture on her coffee and cacao farm, the challenges faced by coffee farmers, and the importance of creating a sustainable business model.

Learn about cash crops, the critical role of knowledge in farming, and how innovative practices can lead to a thriving farming ecosystem.

This episode is part of a five-part series aimed at addressing the future of coffee farming amidst rising costs and climate change.

EP 846 Angela Barrero - Why is it Getting Harder To Grow Coffee? - Map It Forward Middle East Podcast

This is the first of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.

In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.

In this first episode of the series, Lee and Angela discuss the significant challenges facing coffee and cacao farming today compared to five years ago, highlighting the impact of climate change, high mortality rates of coffee trees, and deforestation.

The episode also covers Angela's family's legacy in coffee farming and their shift towards regenerative agriculture.

Tune in to understand the risks, the history, and the future of coffee and cacao farming.

EP 845 Wayel Al Wohaibi - How to do Good Business - Map It Forward Middle East Podcast

This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and its future.

In this final episode of a five-part series, Lee and Wayel discuss key strategies for building a successful specialty coffee business.

Wayel shares insights on the importance of not competing with your customers, offering support and financial consulting, and maintaining high standards of quality.

He highlights the challenges faced in the coffee industry, such as imitation products, and the necessity of collaborating with trusted distributors.

The episode underscores the significance of creating a holistic premium experience for consumers and not compromising on quality.

Tune in to gain valuable knowledge from Wayel's experiences and learn how to build a sustainable and respected coffee business.

EP 844 Wayel Al Wohaibi - The Future of Saudi as an Origin Country - Map It Forward Middle East Podcast

This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and its future.

In this episode of the podcast series, Lee and Wayel delve into the historical significance of coffee in Jazan, recent government initiatives like Vision 2030, and the challenges and potential of Saudi coffee as a burgeoning origin.

Wayel shares personal anecdotes, the importance of quality control, and comparison with Yemeni coffee.

The episode emphasizes the growth of specialty coffee in Saudi Arabia and the vision for its future on the world stage.

EP 843 Wayel Al Wohaibi - Running a Business in Saudi - Map It Forward Middle East Podcast

This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and its future.

In this episode of the podcast series, Lee and Wayel delve into the unique coffee culture of Saudi Arabia.

They discuss the traditional methods of coffee preparation, the differences across the Middle Eastern region, and the impact of the specialty coffee industry.

Wayel shares personal anecdotes about his upbringing and the rituals of serving coffee, as well as insights into the specialty coffee market and Sulalat's approach to roasting and customer service.

They also talk about the entrepreneurial spirit in Saudi Arabia and the involvement of business owners in the coffee industry.

Stay tuned for the next episode where they will explore Saudi Arabia as an emerging coffee origin.

EP 842 Wayel Al Wohaibi - Discovering The Saudi Cultural Palate - Map It Forward Middle East Podcast

This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and its future.

In this episode of the podcast series, Lee and Wayel discuss the Saudi specialty coffee market and the unique challenges faced in catering to different cultural palates.

Wayel shares his journey from tasting specialty coffee abroad to establishing a successful coffee brand in Saudi Arabia.

They delve into the nuances of customer preferences, the impact of coffee auctions, the role of cultural and genetic differences in flavor profiles, and the importance of creating region-specific cupping forms.

This insightful conversation also touches on the differing views of quality within the global coffee industry.

EP 841 Wayel Al Wohaibi - The Genesis Saudi Specialty Coffee - Map It Forward Middle East Podcast

This is the first of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.

In this episode of the podcast series, Lee and Wayel discuss the journey of Saudi Arabia's specialty coffee industry from its inception to its promising future.

Wayel, a retired software engineer with a deep passion for coffee, shares how his hobby turned into a significant business, navigating challenges like coffee supply, infrastructure, and meeting customer demands.

Join us for an in-depth conversation about launching a specialty coffee business in Saudi Arabia, the importance of cultural palette, and building relationships with farmers.