EP 1208 Jonas Ferraresso - The Future Of Brazil's Coffee Crops - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses with Jonas Ferraresso, a Brazilian agronomist, the impact of climate issues on Brazil's coffee production for the 2024-2026 seasons.

They explore how droughts, high temperatures, and fires affect coffee yields, resulting in smaller seed sizes and fluctuating market expectations. Jonas shares insights on the resiliency of different farming systems, such as regenerative and agroforestry, compared to conventional methods.

This conversation highlights the challenges faced by coffee farmers and the importance of adapting to climate change to ensure sustainable yields.

The discussion also touches on the economic pressures within the coffee industry and the long-term planning necessary for successful agriculture.

EP 1207 Jonas Ferraresso - The Costs of Different Coffee Farming Systems - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar delves into the economics behind different coffee farming methods in Brazil, discussing the advantages and challenges of conventional, organic, regenerative, and agroforestry approaches.

The conversation highlights the ongoing struggles with climate change and labor shortages, emphasizing the need for more resilient farming techniques.

EP 1206 Jonas Ferraresso - Different Approaches For Farming Coffee - The Daily Coffee Pro Podcast by Map It Forward

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the importance of supporting farmers across all coffee production methods, focusing on sustainability and surviving harsh weather conditions.

Featuring agronomist Jonas Ferraresso, the discussion covers various coffee growing techniques including conventional, organic, agroforestry, and regenerative farming.

The episode highlights the pressing climate challenges faced by Brazilian coffee farmers, with emphasis on temperature impacts and the need for sustainable agricultural practices.

The conversation also introduces a live online event titled 'Introduction to Regenerative Coffee Farming,' aimed at educating the coffee industry about regenerative agriculture. Attendees will learn from experienced agronomists and participate in informative WhatsApp groups to foster continued learning.

EP 1205 Miguel Zamora - The Path Forward for Coffee Farmer Incomes - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our first-time guest on the podcast for this new series is Miguel Zamora from the International Coffee Organization (ICO) based in London, UK.

Miguel is the Coordinator of the Coffee Public-Private Taskforce. One of the responsibilities of this taskforce is to work towards a living income for coffee producers around there world.

The theme for this series is "A living income for coffee producers"

In the final episode of the Daily Coffee Pro series Lee and Miguel discuss the challenges and opportunities for achieving a living income for coffee producers.

The episode covers the impact of coffee pricing and purchasing practices, as well as the potential of regenerative coffee farming to support producers amidst climate change.

The upcoming workshop 'Introduction to Regenerative Coffee Farming' aims to guide coffee producers in adopting sustainable practices, featuring expert agronomists.

The episode also explores EUDR's role in ensuring sustainability in the coffee industry and the complexities producers face.

The conversation emphasizes the need for collaborative efforts in the coffee sector to support farmer livelihoods, with a long-term vision for 2030.

Engage with ICO and learn how you can contribute to more sustainable and equitable coffee production.

EP 1204 Miguel Zamora - The Obstacles Preventing Farms Living Income - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our first-time guest on the podcast for this new series is Miguel Zamora from the International Coffee Organization (ICO) based in London, UK.

Miguel is the Coordinator of the Coffee Public-Private Taskforce. One of the responsibilities of this taskforce is to work towards a living income for coffee producers around there world.

The theme for this series is "A living income for coffee producers"

In this episode of 'The Daily Coffee Pro by Map It Forward,' Lee and Miguel delve into the complexities surrounding living income for coffee producers, the impact of government and corporate policies, and the role of regenerative agriculture as a sustainable path forward.

Lee and Miguel address issues of transparency, accountability, and the need for collaboration among various stakeholders to ensure the prosperity of coffee farmers.

The conversation underscores the significance of informed consumer behavior and regulatory measures in shaping the future of coffee production and sustainability.

EP 1203 Miguel Zamora - The Stakeholders Defining Coffee Producers' Living Income - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our first-time guest on the podcast for this new series is Miguel Zamora from the International Coffee Organization (ICO) based in London, UK.

Miguel is the Coordinator of the Coffee Public-Private Taskforce. One of the responsibilities of this taskforce is to work towards a living income for coffee producers around there world.

The theme for this series is "A living income for coffee producers"

In this episode of The Daily Coffee Pro by Map It Forward, Lee engages in a crucial conversation with Miguel about the complexities surrounding living income standards for coffee producers.

They discuss why non-producers often influence these standards and the thorough methodology employed to establish them.

The episode explores the role of various stakeholders like local researchers, cooperatives, and governments in validating living income data.

It also examines the ongoing challenges, including the gap between current earnings and the ideal living income, and sets the stage for discussing pricing strategies in the next episode.

This thought-provoking dialogue sheds light on the intricate processes involved in striving for a dignified income for coffee farmers.

EP 1202 Miguel Zamora - What Is A Living Income For Coffee Producers? - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our first-time guest on the podcast for this new series is Miguel Zamora from the International Coffee Organization (ICO) based in London, UK.

Miguel is the Coordinator of the Coffee Public-Private Taskforce. One of the responsibilities of this taskforce is to work towards a living income for coffee producers around there world.

The theme for this series is "A living income for coffee producers"

Miguel explains that the ICO, an intergovernmental body, derives its legitimacy from member governments representing both producing and consuming countries.

The conversation highlights the ICO's mission to foster a sustainable coffee sector and its initiatives like the Coffee Public Private Task Force, which addresses living income and climate challenges among coffee producers.

The discussion also covers ICO's funding, its unique convening power, and how it connects with private sector companies.

This episode serves as the first in a series discussing living income for coffee producers.

In this episode of 'The Daily Coffee Pro' by Map It Forward, Lee and Miguel discuss the vital topic of living income for coffee producers.

The conversation dives into the concept of living income versus living wage, the efforts to bridge the income gap for farmers, and strategies like productivity increase and diversification.

The episode also highlights the importance of government cooperation, global partnerships, and upcoming workshops on regenerative coffee farming.

This discussion is part of a compelling five-part series aimed at unveiling the potential role of ICO in advancing the coffee industry.

EP 1201 Miguel Zamora - Who and What Is The ICO? - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our first-time guest on the podcast for this new series is Miguel Zamora from the International Coffee Organization (ICO) based in London, UK.

Miguel is the Coordinator of the Coffee Public-Private Taskforce. One of the responsibilities of this taskforce is to work towards a living income for coffee producers around there world.

The theme for this series is "A living income for coffee producers"

The five-episode of this series are:

1. Who and What Is The ICO? - https://youtu.be/xoxEyUdID7o

2. What Is A Living Income For Coffee Producers? - https://youtu.be/i5_FJ0nkmKw

3. The Stakeholders Defining Coffee Producers' Living Income - https://youtu.be/wevnoKEM_kQ

4. The Obstacles Preventing Farms Living Income - https://youtu.be/DuWl28ZM-pU

5. The Path Forward for Coffee Farmer Incomes - https://youtu.be/R_2vW88576E

In this episode of The Daily Coffee Pro, Lee and Miguel explore the ICO's role and legitimacy.

Miguel explains that the ICO, an intergovernmental body, derives its legitimacy from member governments representing both producing and consuming countries.

The conversation highlights the ICO's mission to foster a sustainable coffee sector and its initiatives like the Coffee Public Private Task Force, which addresses living income and climate challenges among coffee producers.

The discussion also covers ICO's funding, its unique convening power, and how it connects with private sector companies.

This episode serves as the first in a series discussing living income for coffee producers.

EP 1200 Murilo Bettarello - This Project Is Important For Everyone In Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is an Agricultural Engineer, consultant, and coffee farmer, Murilo Bettarello from Brazil. Murilo will be a trainer for our "Introduction to Regenerative Coffee Farming" online workshop series.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative agriculture in coffee farming and Murilo highlights the significance of knowledge exchange among farmers to avoid past mistakes and improve practices efficiently.

With workshops planned in English, Spanish, and Portuguese, this project aims to provide foundational knowledge on regenerative coffee farming and foster resilience against climate challenges.

Murilo emphasizes the need for healthy soil, technical assistance, and independent farming practices to sustain coffee production and combat environmental issues.

The episode encourages coffee producers and industry stakeholders to engage in these educational initiatives for a sustainable future.

EP 1199 Angela Barrero and Carlos Ordoñez - Regenerative Ag Guarantees Coffees Future - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests on the podcast today are Angela Barrero from Bodega de la Finca and Carlos Ordoñez from Grupo Monteverde in Colombia.

Angela is a coffee and cocoa producer specializing in regenerative agriculture and Carlos is an agronomist from the National University of Colombia with over 40 years of experience in the organic fertilizer sector, producing fertilizers through composting and vermiculture.

Angela and Carlos are trainers for our "Introduction to Regenerative Coffee Farming" online workshop series happening in late October 2024.

In this episode of The Daily Coffee Pro by Map It Forward, Lee Safar dives into the transformative power of regenerative coffee farming with guests Angela Barrero and Carlos Ordóñez.

Angela, a third-generation coffee farmer, and Carlos, an agronomic engineer with 45 years of experience, share their journey of revitalizing their farms using regenerative agriculture techniques.

They discuss the phases of their upcoming workshops designed to teach coffee producers how to restore soil health, reduce costs, and achieve sustainability.

Through real-life examples, they highlight the importance of integrating traditional methods with modern technology to ensure a thriving ecosystem and food sovereignty.

This episode is a must-watch for coffee producers looking to secure their industry's future and learn practical ways to apply regenerative agriculture.

EP 1198 Felipe Croce - Regenerative Ag Is Working - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Felipe Croce from FAF Coffees in Brazil. Felipe will be a trainer for our "Introduction to Regenerative Coffee Farming" online workshop series.

In this episode, Lee and Felipe discuss the urgent need and transformative potential of regenerative coffee farming.

As climate change accelerates, traditional monoculture methods are failing.

Felipe explains the contrasts between conventional, regenerative, and agroforestry approaches, highlighting the importance of a collective movement toward sustainability and resilience.

This episode also covers the dire climatic challenges facing Brazilian coffee farms and the invaluable role that regenerative practices play in combating these issues.

Learn about the upcoming three-phase regenerative coffee farming workshop launching in October, and how it aims to turn the tide for coffee producers worldwide.

Don't forget to check out Map It Forward's mastermind groups for 2024, designed to support coffee business owners through strategic planning and growth.

Visit our website for more details and to register for the workshop. Join us in this crucial conversation and become part of the movement for a sustainable coffee future.

EP 1197 Lee Safar - "We Have An Announcement" - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Today we have an announcement about the first phase of a 3 phase project presented by Map It Forward focused on Regenerative Ag for Coffee Producers and the wider coffee industry.

In this episode, Lee will talk about the project, how it came together, and all the things you need to know about this exciting movement.

Phase 1 is launching Oct 28, 29, and 30 when Map It Forward is proud to present the first of its kind, live online event titled "Introduction to Regenerative Coffee Farming".

This workshop will be broadcast live in English, Spanish, and Portuguese to help coffee producers (and the rest of us in the coffee industry) understand Regenerative Ag and how to implement it so that coffee farmers stand a chance at surviving these brutal weather conditions long into the future.

This live online presentation will be led by highly specialized and experienced Agronomists, coffee producers, and agricultural engineers who have worked transforming farms from conventional farming to regenerative farms and agroforestry around the world.

Tickets are $10 for coffee producers and $150 for everyone else. When you pay $150, you are purchasing one ticket for yourself and paying it forward to 14 coffee producers who don't quite have the funds to pay for their own tickets.

Not only does your ticket give you access to the workshop but it also gives you access to newly formed WhatsApp groups where people can continue exchanging information and ideas.

Purchase tickets here: https://www.eventbrite.com.au/e/introduction-to-regenerative-coffee-farming-tickets-1032555741017

Each episode of the following series will be with a different trainer from the "Introduction to Regenerative Coffee Farming" happening in October.

Our trainers:

1. Felipe Croce (English and Portuguese)

2. Angela Barrero (English and Spanish)

3. Murilo Bettarello (English and Portuguese)

4. Carlos Ordoñez (Spanish)

5. João Araujo (Portuguese)

EP 1196 Pedro Manga - What's At Stake If EUDR Fails - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this week is Pedro Manga from Caravela Coffee. Pedro is a Sustainability and Impact Advisor and in this series, we'll discuss EUDR from a coffee trader's perspective.

In this final episode of The Daily Coffee Pro by Map It Forward for this series, Lee and Pedro discuss the stakes of the new EUDR regulations and what failure might look like, emphasizing the importance of traceability, transparency, and responsible practices in the coffee industry.

Learn why compliance is essential and discover how this legislation could impact coffee prices, supply chains, and overall market dynamics.

Pedro also addresses the potential benefits and challenges for coffee producers, the role of deforestation in the industry, and the broader implications for other agro commodities.

This episode is brought to you by Map It Forward's workshop, "It's Time to Become a Coffee Consultant.

EP 1195 Pedro Manga - The Benefits of EUDR - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this week is Pedro Manga from Caravela Coffee. Pedro is a Sustainability and Impact Advisor and in this series, we'll discuss EUDR from a coffee trader's perspective.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pedro discuss the European Union Deforestation Regulation (EUDR) and its impact on the coffee industry.

They delve into the significant penalties for non-compliance, the responsibilities of roasters and importers, and who stands to benefit from these regulations.

Lee and Pedro also explore the current market dynamics, potential shifts towards instant coffee, and the challenges faced by responsible supply chains.

This insightful discussion is part of a five-part series focused on EUDR from a coffee trader's perspective.

EP 1194 Pedro Manga - Is EUDR An Opportunity For Greenwashing? - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this week is Pedro Manga from Caravela Coffee. Pedro is a Sustainability and Impact Advisor and in this series, we'll discuss EUDR from a coffee trader's perspective.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar and guest Pedro Manga from Caravela Coffee delve into the complexities of the European Union Deforestation Regulation (EUDR).

They discuss the impact of coffee farming on deforestation, the potential for greenwashing within sustainability practices, and how the EUDR aims to address these issues.

The conversation covers the implications for coffee producers, exporters, and consumers, as well as the challenges faced in the global coffee supply chain.

Pedro provides insights on how to mitigate deforestation and emphasizes the need for greater transparency and responsible consumption.

Learn more about the role of certifications, compliance, and the future of sustainable coffee farming as global regulations evolve.

EP 1193 Pedro Manga - The Mechanics of EUDR - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this week is Pedro Manga from Caravela Coffee. Pedro is a Sustainability and Impact Advisor and in this series, we'll discuss EUDR from a coffee trader's perspective.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pedro deep dive into the complexities of EUDR (European Union Deforestation Regulation) to clarify that EUDR is a due diligence process, not a certification, and discuss the responsibilities of different parties in the coffee supply chain to ensure coffee is deforestation-free.

They also explore the mechanics, uncertainties, and potential impacts of EUDR on coffee exporters and importers, as well as the challenges faced by producers.

Additionally, the episode highlights the confusion around instant coffee's exclusion and the importance of rigorous data collection and risk assessment.

EP 1192 Pedro Manga - EUDR, The Unintended Consequences - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this week is Pedro Manga from Caravela Coffee. Pedro is a Sustainability and Impact Advisor and in this series, we'll discuss EUDR from a coffee trader's perspective.

In this episode of the series, Lee and Pedro discuss the European Union Deforestation Regulation (EUDR). They explore the regulation's intended and real impacts on the coffee industry, including the challenges of execution and the potential consequences.

Pedro sheds light on Caravela’s vertically integrated operations and their focus on transparency and traceability.

They also address the fear and uncertainty surrounding EUDR, the necessity of systemic approaches, and the current state of preparation as the regulation's implementation looms.

EP 1191 David (Rabbithole) Lalonde - The Future of Values Driven Coffee Businesses - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this final episode of The Daily Coffee Pro series with David Rabbithole, David shares his personal insights on how focusing on values can foster customer loyalty, sustainable growth, and long-term industry change.

The conversation explores the challenges and benefits of prioritizing values over mere profitability, touching on issues like commodification, supply chains, and accountability.

Lee and David also discuss the concept of degrowth, the role of employees in supporting ethical businesses, and the significance of open communication and questioning industry norms.

Sponsored by 'Map It Forward,' this episode is a must-watch for anyone passionate about transforming the coffee industry from within.

EP 1190 David (Rabbithole) Lalonde - The Intersection Between Coffee and Politics - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and David delve into the intersection of politics and the coffee industry.

They discuss how global politics, socio-economic inequalities, and systemic injustices impact coffee production and trade.

David challenges the coffee industry's values, highlighting the lack of response to global crises such as the genocide in Palestine, and criticizes the power imbalance perpetuated by industry practices like cup scoring.

They also explore the political influence within industry organizations like the SCA and emphasize the importance of values-driven business practices.

Lee and David urge the coffee community to become more politically aware and advocate for fairer practices across the entire supply chain.

EP 1189 David (Rabbithole) Lalonde - Coffee Prices Based On Values - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and David dive into the complex world of coffee pricing and values-driven business strategies by discussing the importance of relationships in the coffee supply chain, from producers to importers, and how these connections impact pricing decisions.

Tune in for insights on navigating the challenging times in coffee, the importance of strategic partnerships, and what's next in the intersection of politics and coffee.

Don't forget to subscribe, like, and share this episode. For more details, check the show notes.

Global Coffee

Podcast

ALL RIGHTS RESERVED © 2018 MAP IT FORWARD