This is the 5th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.

George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.

Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.

In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.

In this episode of the podcast series, Lee wraps up a captivating series with Marianella as they delve into the challenges of coffee market volatility from the perspective of small holder producers, the impact of middlemen and low-priced future contracts, and the struggles and hopes of co-ops and farmers seeking just relationships through direct trade.

The discussion highlights the emergence of new direct trade models, geopolitical shifts in coffee trading, and the vital connections between small farmers and roasters.

Marianella also shares the inspiring success of the Coffee Camp and encourages collaboration for a thriving coffee community.

Learn more about sustainable, ethical coffee practices and how you can support these efforts.

This is the 4th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.

George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.

Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.

In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.

In this episode of the podcast series, Lee, George, and Tim discuss the various forces impacting the coffee value chain beyond climate change.

They explore trends such as the shift from agricultural to manufactured coffee products, the importance of black coffee, and labeling strategies.

The conversation delves into the complexities of the coffee crisis, defining quality in coffee, and the challenges faced by new coffee businesses in today’s market.

They also touch upon the roles of flavored coffees, the concept of specialty coffee, and the influence of market forces like inflation and the rise of matcha in cafes.

This is the 3rd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.

George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.

Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.

In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.

In this episode of the podcast series, Lee, George, and Tim to discuss how climate change is affecting coffee farming communities.

They delve into challenges such as labor shortages, the impact on coffee quality, and the need for sustainable and resilient farming practices.

The conversation highlights specific experiences from Kenya, Guatemala, and Colombia, emphasizing the importance of community-driven approaches to farming sustainability.

Additionally, they discuss the evolving landscape of the global coffee industry and what the future holds.

Join us for a detailed insight into these pressing issues.

This is the 2nd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.

George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.

Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.

In this episode of the podcast series, we continue the insightful discussion with George and Tim about the profound impact of the climate crisis on coffee value chains.

Tim shares firsthand experiences of the adverse effects on coffee harvests, ranging from disease pressure to unpredictable weather patterns.

George and Lee highlight the urgency for innovative solutions, including regenerative farming and the potential role of technology.

Additionally, the episode delves into the future of coffee farming and the crucial need for adaptation to ensure sustainability.

Tune in to explore how the coffee industry can navigate these pressing challenges leading up to 2026 and beyond.

This is the first episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.

George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.

Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.

In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.

In this episode of the podcast series, Lee, George, and Tim delve into the critical issue of climate change and its impact on the coffee industry.

The discussion spans from historical farming practices to current challenges at the origin, and the evolving role of barista competitions.

The conversation emphasizes the urgency for sustainable farming methods and the need for strategic industry shifts to counteract the adverse effects of climate change.

Tune in for a comprehensive exploration of how climate variability is reshaping coffee cultivation and the broader value chain.