EP 1046 Part 1 of 5 | The Biggest Risk to Your Coffee Business Isn't Coffee Prices (Lee Safar) | Map It Forward
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Episode Description
This is Part 1 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host Lee Safar.
Every day, coffee professionals are bombarded with headlines about the C Market. Prices rise. Prices fall. Analysts speculate about Brazil, Colombia, Vietnam and the next weather event that could move the market. But while the industry is watching coffee prices, many businesses are overlooking the issue that is far more likely to determine whether they survive the next 12 months: liquidity.
In this opening episode, Lee challenges one of the most common assumptions in coffee, that coffee prices are the biggest threat to your business. Instead, she argues that businesses rarely fail because the market moves. They fail because they run out of cash.
Drawing on her experience working with coffee businesses around the world, Lee explores why markets and economics are not the same thing, why businesses that appear busy can still be financially vulnerable, and why understanding your working capital, cash flow and access to capital has become essential in today's coffee industry.
This episode lays the foundation for the rest of the series by encouraging coffee business owners to stop reacting to headlines and start paying attention to the underlying financial health of their business. Because if you're making decisions based only on coffee prices, you may already be solving the wrong problem.
Connect with Lee Safar and Map It Forward here:
- https://www.instagram.com/mapitforward.coffee
- https://www.instagram.com/leesafar