EP 1047 Part 2 of 5 | The Future of Coffee Depends on More Than Coffee (Lee Safar) | Map It Forward
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Episode Description
This is Part 2 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host Lee Safar.
Consumer behaviour is changing. Not just because people have less disposable income, but because they're becoming more intentional about where they spend their money, who they buy from, and the values they expect businesses to represent. At the same time, producing countries are becoming consuming countries, technology is changing how people discover coffee, and traditional assumptions about demand are beginning to shift.
In this episode, Lee explores why coffee businesses need to stop looking at consumer behaviour through yesterday's lens. The specialty coffee industry has spent years educating consumers about producers, transparency and value. Now those consumers are acting on that information in ways many businesses didn't anticipate.
Drawing on observations from across the global coffee supply chain, Lee explains why growing coffee is no longer enough, why cafés are becoming beverage businesses, and why producers, exporters, roasters and cafés all need to rethink the value they create if they want to remain competitive over the coming years.
This episode builds on the discussion around liquidity from Part 1 by examining another critical force shaping the future of coffee businesses: changing customer behaviour. Because understanding where demand is heading may prove just as important as understanding where coffee prices are heading.
Connect with Lee Safar and Map It Forward here:
- https://www.instagram.com/mapitforward.coffee
- https://www.instagram.com/leesafar