EP 1050 Part 5 of 5 | Harvests, Climate and the Future of Coffee (Lee Safar) | Map It Forward
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Episode Description
This is Part 5 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host Lee Safar.
Climate change is often discussed as a problem for coffee producers. But the reality is that every business in the coffee supply chain depends on the health, productivity and resilience of coffee farms. When climate changes production, it changes availability. When availability changes, the effects ripple through exporters, importers, roasters, cafés and, ultimately, consumers.
In this final episode, Lee explores why understanding harvest cycles has become an essential business skill for anyone working in coffee. She explains how different coffee-producing countries move through the harvest calendar, why no two origins experience the same growing conditions, and why understanding what's happening at origin can help businesses make better purchasing and planning decisions.
Lee also examines the potential impact of a forecast Super El Niño and why it deserves the attention of the entire coffee industry. From Brazil and Vietnam to Colombia, Central America and East Africa, different producing regions are likely to experience different challenges. Because coffee is a perennial crop, today's weather events don't simply affect this year's harvest. They can influence flowering, tree health, productivity and coffee quality for years to come.
This episode concludes the series by bringing together everything discussed over the previous four episodes. Liquidity, changing consumer behaviour, technology and geopolitics all matter. But none of them can be separated from the realities of agricultural production. Building resilient coffee businesses begins with understanding the systems that make coffee possible in the first place.
Connect with Lee Safar and Map It Forward here:
- https://www.instagram.com/mapitforward.coffee
- https://www.instagram.com/leesafar