EP 1051 Part 1 of 5 | Why Liquidity Is The Real Coffee Crisis In 2026 (Ana Maria Donneys) | Map It Forward
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Episode Description
This is part 1 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and president and co-founder of IWCA Colombia.
In this series, Lee and Ana explore how Colombian coffee farmers are navigating 2026’s volatility across the C Market, climate, liquidity, politics, pricing, and producer-roaster relationships.
In this episode, Lee and Ana discuss whether 2026 is progressing the way coffee producers expected. After a year where many people believed the price of coffee would fall sharply, the C Market moved in the opposite direction, creating new pressure for producers, roasters, importers, and the wider coffee supply chain.
Ana explains why she cannot build her business around the C Market, even though the C Market still affects her. She talks about the conversations she had with clients at the beginning of the year, the importance of knowing her cost of production, and why liquidity has become one of the biggest challenges of 2026.
This episode is a clear look at why coffee volatility is not just about price. It is about cash flow, risk, trust, contracts, and the ability of coffee businesses to pay each other on time.
Connect with Ana and Café Primitivo here:
https://www.instagram.com/cafeprimitivo/
https://www.instagram.com/anadonneys/