EP 960 – Part 5 of 5: Smallholder Coffee Farmers and Volatility — Is There a Future? | Ana Donneys
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Episode Description
This is the final episode of our five-part series with Ana Donneys from Cafe Primitivo.
We examine the short-term, medium-term, and long-term outlook for smallholder producers if volatility continues. Ana explains that while the C market price is falling, farm-level costs, climate instability, and currency fluctuations remain.
She discusses the need for producers to detach their pricing from corporate commodity structures and to assert pricing based on their real cost of production. We also explore acquisition strategies, the shrinking number of hectares dedicated to coffee, and the misconception that supply will suddenly flood the market.
Finally, Ana speaks about hope. Technology, AI tools at farm level, knowledge-sharing between producers, transparency, and collaboration across the value chain are the forces that may define the next decade of coffee.
Volatility is not ending. The future depends on whether the industry chooses to respond collectively.
Guest links
Instagram: https://www.instagram.com/cafeprimitivo/
Website: https://www.cafeprimitivocolombia.com/
LinkedIn: https://www.linkedin.com/in/anadonneys/