EP 961 - Part 1 of 5 | Surviving 2025 as a Café Owner: Values-Driven Hospitality | Carol Salloum
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Episode Description
This is Part 1 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we explore what navigating one of the most volatile years in hospitality actually looked like inside a functioning, community-driven café business.
Carol shares how 2025 unfolded beyond rising coffee prices. Electricity, gas, ingredients, wages, staffing challenges, and emotional pressure from customers all compounded at once. We discuss how café owners were forced to make difficult pricing decisions, how pop-up dinners were used to stabilize revenue, and why simply raising menu prices rarely covers the full increase in operating costs.
We also explore how the Australian coffee industry is shifting, why profitability is becoming harder even for experienced operators, and how Gen Z staffing dynamics require more emotional leadership and energy from business owners than ever before.
This episode sets the foundation for the series by grounding the conversation in lived experience rather than theory. If you are a café owner, hospitality operator, or industry professional trying to understand what survival actually required in 2025, this conversation will resonate.
Connect with Carol Salloum and 3Tomatoes here:
https://www.instagram.com/3tomatoesau/
https://www.3tomatoescafe.com/