EP 993 | Part 3 of 5 | How Crisis Changes the Way You Do Business (Kim Thompson)

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Episode Description

This is episode 3 of a 5-part series with founder and co-owner of RAW Coffee Company , Kim Thompson, based in Dubai, UAE. In this series, we’re discussing what it means to steer your business through a crisis.

In this episode, Lee Safar and Kim Thompson explore how crisis fundamentally changes the way a business operates.

What worked before no longer works the same way.

Kim shares how supply chains become unpredictable, customer behaviour shifts, and pricing decisions become increasingly difficult. From rising costs to changing demand, this episode looks at how businesses are forced to rethink everything, from product offerings to purchasing decisions.

The conversation also explores the pressure placed on relationships across the supply chain, particularly with producers, and how difficult decisions need to be made in order to survive, often with no ideal outcome.

This is where crisis stops being reactive and starts becoming structural.

Contact Kim Thompson here:

Instagram: https://www.instagram.com/rawcoffeecompany/
Website: https://rawcoffeecompany.com/
LinkedIn: https://www.linkedin.com/in/kimthompsonraw/