This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.
This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and George explore the concept of quality in coffee, emphasizing its importance both in taste and ethical cultivation.
George shares his journey from art to coffee, examining how his focus on authenticity and excellence has shaped his approach to the coffee business.
The conversation delves into cultural differences in coffee preferences, the evolution of quality over time, and the potential future of coffee amid growing challenges.
Tune in to gain valuable insights into what truly defines quality coffee.
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