This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

In this engaging and insightful episode of The Daily Coffee Pro by Map It Forward, with more than 50 years of experience in the coffee industry, George shares his reflections on the future of coffee varietals, sustainability in farming, and the ongoing challenges facing the coffee industry.

This episode also explores the evolution of coffee roasting, the impact of tariffs on the coffee market, and the importance of sharing and collaboration within the coffee community.

Tune in to hear George's passion for coffee and his hopes for the industry's future.

Don't miss an episode laden with wisdom, especially for those invested in specialty coffee and industry trends.

This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

In this episode of the podcast series, Lee and George engage in a deep conversation about regenerative agriculture's role in the future of coffee farming.

They discuss the challenges farmers face, including climate change, labor shortages, and the fear of failure in adopting new agricultural methods.

The conversation also highlights the importance of quality in regenerative coffee and the potential impact of advanced technologies like drones and robotics in coffee farming.

Additionally, they touch upon the consumer's perspective on regenerative coffee and what it means for the coffee industry.

Tune in to learn about the dynamic changes shaping coffee farming and the importance of sustainable practices.

This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

In this episode of the podcast series, Lee and George discuss the impact of rising coffee prices on the industry and whether these increases should be passed on to consumers.

George shares insights from his experiences dating back to 1975, including how the black frost in Brazil affected coffee prices and the subsequent impact on his business, Coffee Connection.

He details the challenges faced by small cafes and roasters in balancing quality and price, as well as the evolving landscape of specialty coffee.

As part of a five-part series, this episode also touches on the broader implications for the future of coffee prices and quality.

Stay tuned for the next episode where they will delve into the role of regenerative agriculture in coffee.

This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

In this episode of this series, Lee and George discuss the complexities of coffee pricing, differentiating between green and roasted coffee, and the challenges small companies face in a capitalistic market.

George shares his experiences with wholesale and retail coffee businesses and the impact of market trends on pricing.

They also explore regenerative coffee farming and strategies to improve coffee quality and sustainability amidst ecological challenges.

This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George explore the concept of quality in coffee, emphasizing its importance both in taste and ethical cultivation.

George shares his journey from art to coffee, examining how his focus on authenticity and excellence has shaped his approach to the coffee business.

The conversation delves into cultural differences in coffee preferences, the evolution of quality over time, and the potential future of coffee amid growing challenges.

Tune in to gain valuable insights into what truly defines quality coffee.