Map It Forward Middle East Podcast

This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

In this episode, Lee and Mohamad discussion focuses on the impact of the ongoing coffee crisis on the growth of the coffee industry in the Middle East.

Topics include the challenges posed by climate change, supply chain issues, and economic instability.

The conversation also touches on the importance of transparency, sustainability, and risk management, as well as the potential for growth and innovation in the face of adversity.

Additionally, an exciting announcement is made about Map It Forward Japan, highlighting new resources for the Japanese coffee industry.

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This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

In this episode, Lee and Mohamad discuss the significant impact of recent coffee price increases on different coffee brands in the Middle East.

Learn about the challenges faced by both mature and immature markets, the importance of direct relationships with producers, and how businesses are adjusting to price volatility.

Understand the new dynamics of the coffee market, including shifts in consumer behavior and strategy adjustments in response to the coffee crisis.

Ideal for anyone involved in or interested in the coffee industry, this episode offers critical insights and practical advice on thriving amidst market fluctuations.

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This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

In this episode, Lee and Mohamad dive into the key elements of building a successful coffee brand in the Middle East, with a focus on cultural fluency, consistency, and storytelling.

Discover the importance of maintaining brand values even during crises and how a values-driven approach can positively impact the entire value chain in the coffee industry.

Learn how Cypher Coffee Roasters exemplifies conscious capitalism and the significance of sticking to core principles for long-term success.

Don't miss out on practical insights and strategies to navigate the challenges in the coffee industry.

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This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

In this episode, they discuss the nuances of building a successful coffee brand in the Middle East.

Among the key topics are the uniqueness of the region's diverse consumer behaviors and regulatory frameworks, the importance of authenticity and community connection, and the pitfalls brands face when importing Western business models without customization.

They also touch upon the collaboration versus competition debate and the significant role of trust and relationships in business success.

Contact sales@rawcoffee.ae for partnerships and check the show notes for more details.

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This is the first of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

In the first episode of the Map It Forward Middle East Podcast series, host Lee and Mohamad discuss the evolution and identity of coffee culture in the Middle East, the diverse approaches to branding in the region, and how brands like Cypher can communicate a unique story that resonates with local and global audiences.

Mohamad shares his personal journey from a finance career to building a unique coffee brand influenced by his Palestinian roots, his experiences in Montreal, and a passion for coffee.

They also touch on how different markets within the Middle East have varying preferences and the importance of respecting local culture while introducing new ideas.

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