EP 832 Mohamad Merhi - What We're Getting Wrong Building Coffee Brands - Map It Forward Middle East Podcast
This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae
The Map It Forward Middle East EPISODE DETAILS
This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.
In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.
In this episode, they discuss the nuances of building a successful coffee brand in the Middle East.
Among the key topics are the uniqueness of the region's diverse consumer behaviors and regulatory frameworks, the importance of authenticity and community connection, and the pitfalls brands face when importing Western business models without customization.
They also touch upon the collaboration versus competition debate and the significant role of trust and relationships in business success.
Contact sales@rawcoffee.ae for partnerships and check the show notes for more details.
Connect with Mohamad Merhi and Cypher Urban Roasters at:
Connect with Map It Forward here: Website | Instagram | Mailing list
💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward
📽 MIF Middle East podcast YouTube series: https://www.youtube.com/playlist?list=PLfXyhy4HxcIlpj_H7ckCrXwIwnph7JE-h
🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify
🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching
Looking for a business advisor for your established coffee business or startup? Email us here
📧 email: support@mapitforward.org
Workshops Available: - https://mapitforward.coffee/workshops
1. "Introduction to Regenerative Coffee Farming"
2. "Biochar for Coffee"
3. "How To Become A Coffee Consultant"
4. "Grow Your Coffee Business"