EP 835 Mohamad Merhi - Growth In The Region During The Coffee Crisis - Map It Forward Middle East Podcast

This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

In this episode, Lee and Mohamad discussion focuses on the impact of the ongoing coffee crisis on the growth of the coffee industry in the Middle East.

Topics include the challenges posed by climate change, supply chain issues, and economic instability.

The conversation also touches on the importance of transparency, sustainability, and risk management, as well as the potential for growth and innovation in the face of adversity.

Additionally, an exciting announcement is made about Map It Forward Japan, highlighting new resources for the Japanese coffee industry.

EP 834 Mohamad Merhi - Current Coffee Crisis In The Middle East - Map It Forward Middle East Podcast

This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

In this episode, Lee and Mohamad discuss the significant impact of recent coffee price increases on different coffee brands in the Middle East.

Learn about the challenges faced by both mature and immature markets, the importance of direct relationships with producers, and how businesses are adjusting to price volatility.

Understand the new dynamics of the coffee market, including shifts in consumer behavior and strategy adjustments in response to the coffee crisis.

Ideal for anyone involved in or interested in the coffee industry, this episode offers critical insights and practical advice on thriving amidst market fluctuations.

EP 833 Mohamad Merhi - How To Build Your Coffee Business Right - Map It Forward Middle East Podcast

This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

In this episode, Lee and Mohamad dive into the key elements of building a successful coffee brand in the Middle East, with a focus on cultural fluency, consistency, and storytelling.

Discover the importance of maintaining brand values even during crises and how a values-driven approach can positively impact the entire value chain in the coffee industry.

Learn how Cypher Coffee Roasters exemplifies conscious capitalism and the significance of sticking to core principles for long-term success.

Don't miss out on practical insights and strategies to navigate the challenges in the coffee industry.

EP 832 Mohamad Merhi - What We're Getting Wrong Building Coffee Brands - Map It Forward Middle East Podcast

This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

In this episode, they discuss the nuances of building a successful coffee brand in the Middle East.

Among the key topics are the uniqueness of the region's diverse consumer behaviors and regulatory frameworks, the importance of authenticity and community connection, and the pitfalls brands face when importing Western business models without customization.

They also touch upon the collaboration versus competition debate and the significant role of trust and relationships in business success.

Contact sales@rawcoffee.ae for partnerships and check the show notes for more details.

EP 831 Mohamad Merhi - Middle East Coffee Brands Are Innovating - Map It Forward Middle East Podcast

This is the first of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

In the first episode of the Map It Forward Middle East Podcast series, host Lee and Mohamad discuss the evolution and identity of coffee culture in the Middle East, the diverse approaches to branding in the region, and how brands like Cypher can communicate a unique story that resonates with local and global audiences.

Mohamad shares his personal journey from a finance career to building a unique coffee brand influenced by his Palestinian roots, his experiences in Montreal, and a passion for coffee.

They also touch on how different markets within the Middle East have varying preferences and the importance of respecting local culture while introducing new ideas.

#312 Mohamad Merhi: Balancing Business Needs With Employee Needs | The Daily Coffee Pro Middle East Podcast

This is the 5th in a 5-part series with Mohamad Merhi, owner of Cypher Coffee, a well-known Dubai-based coffee roaster and education centre. Mohamad is well revered as an influential, values-based business owner and in this series, we'll explore the theme, "Building Responsible Businesses in Coffee."

In this final episode of the series, Mohamad and Lee explore how to navigate the tension between the needs of a business and the employees of that business. Mohamad addresses the particular issue of the Barista Mafia in this discussion.

#311 Mohamad Merhi: Our Responsibility To Our Supply Chains | The Daily Coffee Pro Middle East Podcast

This is the 4th in a 5-part series with Mohamad Merhi, owner of Cypher Coffee, a well-known Dubai-based coffee roaster and education centre. Mohamad is well revered as an influential, values-based business owner and in this series, we'll explore the theme, "Building Responsible Businesses in Coffee."

In this 4th episode of the series, Mohamad explores our responsibility as business owners to the supply chain with a particular focus on the coffee supply chain.

#310 Mohamad Merhi: Values vs. Profit Focused Business Models | The Daily Coffee Pro Middle East Podcast

This is the 3rd in a 5-part series with Mohamad Merhi, owner of Cypher Coffee, a well-known Dubai-based coffee roaster and education centre. Mohamad is well revered as an influential, values-based business owner and in this series, we'll explore the theme, "Building Responsible Businesses in Coffee."

In this episode of the series, Mohamad gives us his insight into the importance of building values-based coffee businesses compared with coffee businesses focused purely on profitability.

#309 Mohamad Merhi: The Challenges of Building Businesses | The Daily Coffee Pro Middle East Podcast

This is the 2nd in a 5-part series with Mohamad Merhi, owner of Cypher Coffee, a well-known Dubai-based coffee roaster and education centre. Mohamad is well revered as an influential, values-based business owner and in this series, we'll explore the theme, "Building Responsible Businesses in Coffee."

In this 2nd episode of the series, Mohamad gives us insight into the challenges of running a responsible business.

#308 Mohamad Merhi: The Rewards of Building Businesses | The Daily Coffee Pro Middle East Podcast

This is the first in a 5-part series with Mohamad Merhi, owner of Cypher Coffee, a well-known Dubai-based coffee roaster and education centre. Mohamad is well revered as an influential, values-based business owner and in this series, we'll explore the theme, "Building Responsible Businesses in Coffee."

In this first episode of the series on The Daily Coffee Pro Podcast by Map It Forward, Mohamad shares with us the rewarding parts of building a business in the coffee industry.